Nike_Queen Serena Campaign

Working with Nike London Creative Studio and Studio Creative Jamie Brunskill, I was briefed to develop a visual and visually strong typeface which could underpin the direction of the campaign celebrating and honouring the legacy of Serena Williams. An inspirational poem by Peckham local, Bridget Minamore formed the main part of the narrative in Nike’s latest limited-edition launch heralding Serena William’s status as an honorary Londoner.