Ulla Puggaard Ltd
UX Case Study
Project overview | Design Challenge
What is dogo app?
Dogo is a user-friendly mobile application created to assist dog owners in making informed and healthy food choices for their pets. By offering tailored recommendations, dogo simplifies the process of selecting the most suitable diet for dogs, ensuring they maintain optimal health.
Objectives
Dogo addresses the common challenges dog owners encounter when navigating the extensive pet food market.The app provides personalised diet options based on a dog’s specific needs, including factors such as age, breed, size, and activity level, promoting long-term health and well-being.
“double diamond”
“The research aims to explore the dog nutrition market and analyse the associated problem space.
The methodology includes both qualitative and quantitative approaches,
with findings summarised from secondary sources.”
“Synthesising Research Findings”
“Key Insights from research”
“After conducting my research and interviews, I developed a persona that highlights the behaviours,
motivations, and pain points of the target user group.”
“Creating an experience map for the persona’s journey in purchasing a dog food products is a valuable exercise
to empathise with the target audience. ”
“I created multiple User Stories and and tasksflows ”
“To visualize the app design I utilised two effective methods: sketches and the Crazy Eight technique.
These approaches helped me generate and refine design ideas rapidly.”
“To capture the intended essence of the app, I developed a mood board that visually represents it’s
potential feel and vibe.”
“I developed a visual language to represent and brand my product”
“I developed a comprehensive UI library encompassing Atoms, Molecules, Organisms, Templates, and Pages.”
“
Creating content diagrams is essential for illustrating how different sections and categories will adapt across
various screen sizes, from phones to larger displays.”
“Marketing website”
“Designing for multiple platforms can be challenging because it requires adapting a product or experience to function seamlessly across different devices, operating systems, and user environments.”
