Ulla Puggaard Ltd
Working with Nike London Creative Studio on the exciting design brief for the Lionesses, Women’s World Cup 2019. It was not that long ago Women’s football was barely noticed by the masses. And this year it was so empowering to see more people genuinely supporting and watching the tournament games. The many patterns and designs eventually used for the campaign came together in a very diverse, inclusive and powerful way. Applying fragmented graphics with slogan lead type with personalised customisable Jerseys and promotional print material.